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Maxime Journeaux,法国设计师,本着对外国以及不同人类社会组织方式的浓厚兴趣,他曾在法国多个地方、德国以及印度学习工作, 现居深圳,体验着中国的一切,感受以及适应着各种差异。不过,对他来说,设计始终就像解不等式,设计师需要在所有需求中找到好的平衡。
Maxime Journeaux
Narkii:
您为什么选择来中国工作?在中国做设计与在其他国家有什么区别?
Why did you choose to work in China? What is the difference between working in China and other countries?
Maxime:
我想要到先进的国家和社会中体验体验,想知道我们的未来会是什么样,所以在德国和印度之后,我决定来中国试试。中国有许多大企业和年轻的创业公司,我很欣赏这点,深圳也汇集了各种技术,人才和工厂设施,这些给人们提供了一个能快速学习和工作的良好专业的环境,所以我决定在这里待一段时间体验一下。
I wanted to have abroad experiences in leading countries and societies, to have a better idea how our future will be, so after Germany and India, I have decided to try China. I have appreciated in China that you have some of the biggest companies as well young promising start-up and Shenzhen gather all skills, people and factories facilities which provide a good professional environment to learn and work quickly, so I have decided to stay here for a while, time to experience all of this.
我记得刚到这儿时,看到打样的速度那么快,我感到非常吃惊,这有利于加快你的工作,而在欧洲,有时一个模型就得等很久,这样计划里就会出现空档。另一个不同的是,中国的设计服务正在兴起,人们对于流程和创造性的需求还没有充分的意识,这其中的明显的好处就是没有什么是定义好的,所以你可以有更多的自由来着手设计流程和工作方式。
I remember, when I arrived here, I have been surprise to see how quick (and cheap) it is to have mock-up, this allow you to work faster while in Europe, sometimes, you need to wait your mock-up so it creates a blank in your planning. Another difference is design services are rising in China so people are not completely aware about its process and creative needs, the advantage of this is noting is strongly define, So you can have more freedom do set-up your own design process and working style.
Narkii:
您一直对外国感兴趣,乐于了解不同人类社会的组织方式。这是如何影响您的设计的?或者您如何将它运用到设计中呢?
You have always been interested by foreign countries and by understanding how their human society are organized. How does this influence your design or how do you employ this in your design?
Maxime:
作为设计师,我一直强调,要理解使用者的需求,为他们提供最好的功能,并且专注自己的品味,做出最佳的外观。体验不同的文化可以给我带来些与这点相关的有趣想法。比如有时我们使用用一个字,带有同一种意思,但应用起来却不一样。再比如,在工业设计中,大家都在说“最小原型”,但我感觉到了德国人和中国人在最小原型上的做法是不一样的,实际上每天我都在试着去理解这些差异哈哈。如果再说得简单点,德国人会做得很纯粹,而中国人会做得简单但是形状稍微复杂或者有机。所以当我面向中国市场工作时,一开始我是设计一些纯粹的东西(照着德国风格),后来我就会学着顺利地去使形状复杂化,加入更多细节。
As a designer, I always emphasize with the user to understand its needs to provide the best function and focus on his taste to provide the best aesthetic. Having experiencing different cultures this can give me interesting regards on this. For example sometimes we use the same word, with the same meaning but its application will be different. For example, in industrial design, everybody talk about “minimal shape”, but I feel how Germans and chinese make minimal shape is different, actually everyday I try to uderstand this difference ahah. If I resume simply, I will say Germans do something very pure and chinese will do something simple but with a shape a little bit more complex or organic. So when I have to work for the chinese market, firstly I try to design something very pure (as German style) then I will think how to smoothly complexify the shape, bring more details.
智能胎儿相机(Designer: Maxime Journeaux, Fang Han)
Narkii:
与不同国家的设计师交流,您觉得最有趣的是什么呢?
What is the most interesting part when communicating with designers from different countries?
Maxime:
和我前面提到的例子相关,最有趣的部分就是我们使用我们都知道的词语或品牌引用但我们对它们的质量有不一样的看法。这点让我感觉到世界充满了不同的文化和观念。不过不是什么大问题,只要我们说清楚,就能接着对话了。
Related to my previous example, the interesting part is we use words or brand references that we all know but we perceive their qualities in a different way. So this really make you feel this world is full of different cultures and point of view. This is not really a big issu, once we make it clear, it is easy to keep going on.
Narkii:
您提到,设计师必须解决设计的“方程式”,这其中最关键的是什么呢?
As you mention, a designer has to solve the “equation” of design. How is the key in this process?
Maxime:
等式的每个部分(项目中的每个利益相关者)都要得到满足,赞成最后的结果。所以设计师需要在所有需求中找到好的平衡,市场、工程、用户、审美之间……同时也记住设计就是选择的过程。有时你需要定义出最优先要考虑的,或许并不能百分百满足人们的需要,但设计师需要去平衡,去解释这些选择。
Every part of the equation (Every stakeholders of the project) need to be satisfied and agree with the result. So designers need to find the good balance with all requirments, between marketing, engineering, users, aesthetic..., and in same time keep in mind that design is about choice. Sometimes you need to define what is the priority so maybe people can't be satisfy at 100% of their requirments, designers may have to balance and explain these choices.
Narkii:
您认为,设计师自己的敏感度与背景是项目的灵魂,但是也有人认为,为品牌服务的设计师必须完全放弃个人而服从品牌,您怎么看?
You believe that designers’ own sensitivity and personnal background might be the soul of a project. Some people think a designer should give up his or her personality when serving a brand. How do you think about it?
Maxime:
现在,设计师非常多,所以保持自己的敏感度和风格就很重要,因为这定义了你是谁,也可能成为人们与你合作的原因。正是它们让你与众不同。而当你为品牌服务时,只需要在项目中平衡自己的个性。首先,可以体现在你是决定为什么品牌工作(如果你喜欢运动,可以选运动品牌),再来就是在细节,CMF,用户体验的执行或者是在设计的演示讲解上。不过也有些项目不需要你的敏感度,这种情况下最好保持谨慎。
Nowdays, there is so many designers that it is important to keep its own sensitivity and style because this define who you are and it will be the reason why people want to work with you. It will make you unique. Then when you work for a brand you just need to find how to balance your personality throught the project. First, it can be for which brand you have decided to work (if you like sport, you can work for a sport's brand), then it can be just in a detail, in CMF, the implementation of the user experience or also in the story telling of your design. But of course sometimes some projects doesn't require your own sensitivity, so in this situation it is better to keep it discreet.
Narkii:
您的设计涵盖了各种各样的产品,有没有自己比较钟爱的领域呢?
Your design covers varieties of products. Do you have a favorite area?
Maxime:
我喜欢医疗和消费电子。因为医疗领域的设计在尺寸、预算和审美上更灵活,所以你可以更多地和形状线条打交道。而消费电子领域,要求不一样,需要深入细节和CMF,这和珠宝设计感觉很像,令人愉快。
I like medical and electronic consumer. Medical because size, budget and aesthetic are more flexible so you can play more with the shape and lines. For electronic consumer, requirments are differents, you need to go deep in details and CMF, this provide you the feeling to work on jewelry, which is very grateful.
Narkii:
平时有什么爱好吗?这些爱好有给您带来什么灵感吗?
What is your hobby? Do you get inspiration from it?
Maxime:
我可以从任何东西中得到灵感:比如看电影和欣赏未来装置。我也喜欢在城市中闲逛,看看人们在做什么,有时候人们能找到日常生活问题中令人出乎意料的解决方案,这给我带来巨大的灵感。
I can get inspiration from everything: When I watch movies and I see futuristic devices. I also like to walk randomly in the city and see what people are doing, sometimes people find very unexpected solutions to their daily problems, that's a great way of inspiration.
Narkii:
您现在还非常年轻,之后打算往什么方向继续努力呢?
You are a young designer, what is the direction in design that are heading to?
Maxime:
人工智能正在快速发展,短期或中期内它们就将影响我们的工作。人工智能可以轻易通过instagram或pinterest分析趋势然后自动做出大量设计。所以设计师需要增加其他领域的技能和知识,如人类学,工程……成为平衡所有需求的关键,同时也要专注于使用者的期望。
Artificial intelligence are growing exponentially, on short or middle-term they might affect our work. It will be easy for a AI to analyze trends throught instagram or pinterest pictures, then to automatically provide plenty of design. So designers need to increase their skills and knowledge about other domain, anthropology, engineering... to be the key point of the balance from all requirments and in same to retain the focus on user's expectations.
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