Davide Anzalone，毕业于意大利米兰理工大学与奥地利约阿内高等专业学院。目前经营着自己的设计工作室，同时也担任赫兹、欧迪臣品牌的设计部首席。

让我们来看看他都和我们分享了什么。

纳金网艺家人设计师——Davide Anzalone

纳金网：

07年，您是怎么从自由职业到成为赫兹、欧迪臣的设计部首席呢？

How did you become the Chief of Design Department of the Hertz and Audison brands from a freelance designer?

Davide：

公司还未与任何一位工业设计师合作时，我开始为他们做一点项目。后来项目合作多了，我就负责公司所有新产品的设计开发。

I started working on few projects when the Company just didn't have any collaboration with an Industrial Designer. The collaboration grew more and more until I have been charged to manage the design development of every new product the Company was going to produce.

纳金网：

您与欧迪臣、赫兹等品牌的合作是怎样一种模式呢？

What kind of cooperation mode is it between you and the Hertz and Audison?

Davide：  

我是作为他们的设计顾问，常常在出现在公司内部。

I am a Design Consultant with a fequent presence in-house.

赫兹与欧迪臣系列产品

纳金网： 

据了解，欧迪臣音响规格档次齐全，无论什么功放什么价位都有，您为它设计的这一系列产品中，怎么把握不同档次之间的度呢？

Based on reports, Audison has a series of audio systems with complete range of specifications and levels in different prices. In your design, how do you grasp and control the difference among these products?

Davide： 

设计技术含量高的产品意味着要考虑到产品的许多方面。工作时你会拿到一份精确的简报，里面写了使用何种材料，具体的生产流程（可能是注塑模具，压铸，挤压等），还有生产成本。所以作为设计师，你的工作就是要整合所有这些信息，做出一个带有强烈审美冲击力的产品，让给出的材料和生产流程发挥最好的效用。产品系列中的每一个产品都需要带有引人注目的系列感，同时还要有区别彼此的设计元素。

Designing products with high level of technology means to consider many aspects of the product. You receive a very precise brief with the materials to use, specific production processes (may it be injection mould, die cast, extrusion, and so on) a given production cost. So the work of the designer is to collect all these informations and realize a product with a strong aesthetic impact, taking the best out of the materials and production processes. Every product serie should keep a noticeable family feeling and some distinctive design elements that differ from the others.

赫兹与欧迪臣系列产品

纳金网： 

您为众多品牌服务，怎么掌握并体现品牌的元素呢？

As you have served many brands, in what kind of way can you grasp and display their typical elements?

Davide：

我与合作的公司保持着密切的联系，这意味着我对于这些公司的历史，它们的产品类目，它们如何在设计流程中创新等有深刻的认知。

I work in close contact with the Companies I collaborate with. That means I have deep knowledge of the Company history, their product catalogue, how the Company can innovate through design process.

纳金网：  

您的工作室是什么定位呢？

What is the positioning of your studio?

Davide：

我的工作室所专注的工业产品设计主要在音响产品、消费者产品，电子产品，家用电器，以及一小部分的家具和家居产品。设计这样不同的产品类型，方法就是综合多学科且折中的。这表示，创新可来自于新材料的应用（比如，将一种产品类型中常使用的材料用到另一个几乎没用过这种材料的领域中），新功能的开发、新社会需求的挖掘。我们想要达到的目标是创造出有意义的产品，先进同时又为大众所接受，正如Raymond Loewy 所说的，具有被定义为“弯曲理性主义”的强烈美学冲击力，形状总是在无褶皱线条和柔软细节之间取得平衡。 

My studio activity is focused Product Design for the Industry in the field of Audio products, Consumer goods, Electonics, Home Appliances and for a small part Furniture and Home objects.Having worked with such different product typologies, the approach is multidisciplinary and eclectic. That means innovation may come from new material applications (e.g. : a common material used for a product typology can be used for another industry field in which it has never been used), new functions, new social needs. The result we try to achieve with our work is to create meaningful products, most advanced yet acceptable as Raymond Loewy would say, with a strong aesthetic impact defined as 'curved rationalism', where shape is always balanced between no-frills lines and soft details.

红点获奖作品——Re Cinto多功能可拆卸沙发

纳金网：   

意大利大小设计公司云集，您的工作室是凭着怎样的优势立足的呢？

In Italy, a country where there are lots of design companies and studios, what is the advantage for your studio to keep a foothold?

Davide： 

我的工作室涉及的产品领域是许多设计工作室所没有的。在意大利，大部分的设计工作室都是做家具，家居产品等。非常少的工作室是在做工业设计。我认为这个优势是关键。这也意味着我的许多作品不会出现在人们所认为的“设计”杂志上，同时作为设计顾问，我的收入逐年增长（而我知道许多做家具的同事很难获得可观的收入）。

I do work in those fields of products where many other design studios don't want to. In italy the majority of design studios work for furniture, home objects and so on. There are very few design studios which work in industrial design field. I consider this ad the key point. That means many of my work won't be featured on what people consider as 'design' magazines, but also that I have as design consultant a revenue that is growing year after year (while I know many collegues working on furniture field that they struggle to have a respectable income).    

纳金网：   

工作中，甲方和乙方之间难免存在矛盾。如果遇到矛盾，是如何处理的呢？

In the process of offering service, usually the controversy between Party A and B is inevitable, how do you deal with that?

Davide： 

多年里我都是和那些已经与之建立了忠诚与稳定业务关系的客户合作。

Working with Clients with which I built a loyal and strong business relationship through the years.

概念作品——Teseo+Arianna 

Teseo+Arianna是一个海滩救生的系统。其由太阳能进行供电，通过智能自动驱动系统来改善第一时间的生命援助

纳金网：  

为这么多品牌服务后，有打算创建自己的品牌吗？

Since you have been offering service to many brands, have you ever thought to start your own brand?

Davide： 

有的，大概不久后就会。 

Yes, and I will probably do it in the near future.

纳金网：  

意大利有设计趋势，中国有广阔市场，你有意向将业务拓展至中国，将二者结合起来吗？

Italy has advantage in design trend which China has great market. Have you ever considered to expand you business to China, combining these two together?

Davide： 

绝对的。我非常想将业务拓展至中国。现在我已经与几个中国客户有过合作，我希望将来还有机会再次合作。我想，未来设计在中国会非常重要，我也想成为这其中的一部分。

Absolutely yes. I would love to expand my business to China. I have work with some Chinese Clients and I hope in the future to have other opportunities to do it again. I think design will play a great role in the future of China, and would be great to be part of it.

本文为艺家人原创，如需转载请注明出处