“我一直有一种能观大局的战略性心态，同时也确保不忽视细节，从而提供直观且吸引人而又包含了不断变化的设计的用户体验。”Richard Price，从英国诺森比亚大学毕业后，成为DCA Design International的一名设计师。我们有幸请到他，来和我们做做分享。

纳金网艺家人设计师——Richard Price

纳金网：

您的代表作之一Chai，意在传达茶礼仪的良好体验。但其实中西方有不同的茶文化，也有传统的茶具。Chai这样创新的器具，相比传统，优势在哪呢？

One of your works——Chai, aims to deliver great tea ritual experience. However, different tea culture exist in both western and eastern countires with their own traditional tea sets. Compared to the traditional sets, what is the advantage of this innovative Chai?

Richard：

设计Chai的时候，我研究了许多茶礼仪，包括日本、中国和韩国的茶礼仪，以及英国下午茶和印度奶茶。洞察这些礼仪让我对这个项目有了方向，我想将它们的不同方面组合起来，让使用者体验不同的茶叶和泡茶方式，与朋友、家人一起享受这种体验。

Chai的泡茶器和茶壶能够让使用者沉浸到茶礼仪的每个步骤中。通过双金属机制结合机械计时器来监控温度和泡茶时间，从而确保泡每一种茶都能有完美的结果。

During the design of Chai, I studied many tea rituals including Japanese, Chinese and Korean tea ceremonies, English afternoon tea and Masala Chai preparation by Indian Chaiwallas. This insight gave the project direction with the aim to incorporate the different aspects of these rituals into one range that allows users to experiment with different teas, brewing methods and involve friends and family by bringing the experience to the table for everyone to enjoy.

The Chai infuser and tea kettle offer an experience to satisfy the user’s involvement throughout every step of the ritual.  This is achieved by using a bimetallic mechanism combined with a mechanical timer to monitor the temperature and steeping time which ensures the perfect results for every type of tea.

Chai

纳金网： 

您之所以设计Optic这个增强现实头盔，是因为您本身是骑行爱好者吗？您到泰国等东南亚地区去骑行，中间有收获什么灵感吗？

Did you design Optic, the augmented reality cyclist helmet, out of the reason that you are a riding enthusiast? During your last tour on bike to Southest Asia areas like Thailand, have you picked up some inspirations?

Richard： 

Optic的点子是我在骑车上班，置身于繁忙的城市环境中时所发想出的。有时，由于不知道背后有什么，常导致我处于危险的情境中，而这种情况在一些东南亚尤为繁忙的城市中更甚。Optic可以为骑行者提供视觉信息，通过整合警示显示，前后摄像头以及360度的接近和碰撞探测，让他们可以做出更安全的决定。它让我能够更集中于前方的路面，同时充分注意周围的路况以及潜在危险，另外，它具有的增强现实地图的功能在我上次的旅途中也发挥了完美的作用，可以探索未知的地方。

The idea behind Optic came from first hand experiences cycling to work and whenever I cycled in busy urban environments.  Sometimes, I would find myself in dangerous situations caused by the inability to know what was behind me and this was reinforced when I cycled in some of the extremely busy cities in South East Asia. Optic gives cyclists the visual information to make safer decisions on the road by integrating a heads-up display, front and rear cameras and 360-degree proximity and collision detection. Optic would have allowed me to focus on the road ahead with full awareness of my surroundings and any potential risks plus the augmented reality mapping feature would have been perfect for navigation in the unknown areas on my last tour.

Optic

纳金网： 

您提到，您既有种观大局的战略性心态，同时也确保不忽视细节，从而提供直观和吸引人的，且包含了不断变化的设计的用户体验。您认为大局和细节是什么关系呢？

As you mentioned, you have a strategic mind-set and you aim to focus on the bigger picture, whilst ensuring you never lose sight of the details to deliver intuitive and engaging user experiences that embrace the ever-changing role of design. In your opinion, what is the relationship between the bigger picture and the details?

Richard：

个人来讲，我会说，设计任何成功的产品或服务的关键，就在于理解大局和细节之间的关系。首先，我们必须关注整个大的点子，同时发散思考，推动概念的发想，充分了解项目的基础。一旦做到这点，接着的任务就是要开发和细化以取得结果并进行交付。这个过程将大的点子从一个想法变成一个解决了的结果，其中的每个细节都经过了考虑与测试，以确保用户获得最佳全面的体验。

Personally I would say the key to designing any successful product or service is to understand the relationship between the bigger picture and the details. At first the focus must be on the big idea and to think laterally, pushing the concept and to fully understand the fundamentals of the project. Once this is achieved, the task turns to executing the outcome and delivery through stages of development and refinement. This process takes the big idea from a thought to a resolved outcome where every last detail has been considered and tested to ensure the user receives the best all round experience.  

纳金网：  

您的设计跨众多领域如电子产品，医疗产品，家具，家居用品和快速消费品，请问您认为设计是什么？设计一把椅子和一个手机一样吗？

Your design covers multiple sectors including consumer electronics, medical, furniture, homeware and FMCG. In your opinion, what is design? Is designing a chair the same as designing a cellphone?

Richard： 

设计于我来说，就是要掌握一种由研究人类行为所驱动的远见。对于每个项目，一开始都必须是集中去了解用户的交互，然后提出问题，挑战现有的系统。所提出的问题取决于具体的项目类型，但对于研究主题的方方面面都保持好奇的心态，这是必不可少的。将这些问题的答案融入点子发想阶段，从而产生创新的火花以及接下去的设计流程。

Design for me, is to have a vision that is driven by a study of human behaviour.  For every project the initial stages must be focused on understanding the user’s interaction, then to ask questions that challenge the current systems in place.  The questions will change depending on the type of project but having an inquisitive mindset towards every aspect of the topic is essential. The answers to these questions are fed into the ideation stages to spark innovation and outline the next steps of the design process.

Richard在红点颁奖礼上

纳金网： 

在DCA之前，您有三段都为6个月的工作经历，这是在您的职业规划之中吗？您从这些经历中有什么收获吗？  

Before you work in DCA, the three previous working experiences all last 6 months. Were them part of your career plan? What did you learn from these experiences?

Richard： 

在DCA工作前，我在诺森比亚大学学习设计。大学期间在三家公司展开实习：SKK Lighting， Barber Osgerby 以及 MAP，每家都待了6个月。在每个公司里，我都获得了宝贵的经验，它们为我提供了创造性的工作环境，跨域不同的领域，我也直接地接触客户，做出了一些得奖的设计：

- Kano 计算机&编程套件，获得多项大奖，包括红点、戛纳国际创意节大奖、德意志联邦共和国设计大奖、设计博物馆年度设计奖。

-为制造商 Isokon Plus设计波德林椅子，被评为针对牛津大学的波德林图书馆椅大赛的冠军。

-为制造商Vitra设计木桌椅。

每个项目都让我体验到了不同的设计流程，这推动着我精进我的技术，也提升了我作为一个具有专业水平的设计师的自信。 

Before working at DCA I studied Design for Industry at Northumbria University. During the course I interned at three companies: SKK Lighting, Barber Osgerby and MAP for 6 months each. Each company gave me an invaluable experience within a creative working environment covering multiple sectors and working directly with clients to achieve award winning designs including :

- Kano Computer & Coding Kit, winner of multiple awards including Red Dot, Cannes Lions, German Design Award and Design Museums, Design of the Year Award.

- Bodleian Libraries Chair with manufacturer Isokon Plus.  Judged as the winner of the highly coveted Bodleian Libraries Chair Competition for Oxford University.

- Wooden table and bench with manufacturer Vitra.

Each project gave me an experience of a different design process that pushed me to improve my skillset and increase my confidence as a designer to function at a professional level.

参与设计的 Kano 计算机&编程套件

纳金网：  

您在DCA主要负责什么呢？DCA与您之前工作过的公司有什么不一样吗？因为您在DCA待的时间超过了2年，而其他都只有6个月。

What are you in charge of in DCA? Is DCA has any difference from the companies you previously stayed since you have been working here for more than 2 years while the other ones lasts 6 months?

Richard：

DCA是我离开大学后的第一份工作，它的文化同我先前所待的公司都不一样，因为那里有超过130名涉及各个设计领域的人员。而我的角色也跨越了多个领域，包括医疗，消费者，交通工具，快速消费品、零售以及概念设计。我在公司的第二年，开始管理消费者和医疗领域的项目。这个职位的工作内容包括，处理与客户的关系，组织资源、计划项目，进行演示，指导头脑风暴会议、点子发想、开展设计以及到期交付。一个公司的业务涉及许多领域的好处就在于，它能够很快让一个点子从最初概念转化成一个可以生产的设计。置身于这样的工作环境中，我对设计过程中的每一阶段都有了更深的了解。 

DCA was my first job out of University and it had a very different culture to all the companies I had worked for previously as there were over 130 employees covering all design disciplines.  My role spanned across multiple sectors including Medical, Consumer, Transport, FMCG, Retail, and concept design and in my second year at the company I began managing projects in the consumer and medical sectors.  The role involved relations with clients, organising resources, project planning, presentations, directing brainstorm sessions, ideation, design development and delivery of deadlines. The huge benefit of having all disciplines under one roof meant that an idea can be taken from initial concept through to a production ready design in a very short time period and being a part of this working environment gave me an valuable understanding of every stage of the process.

纳金网：  

您同意设计师应该具备跨学科领域能力，而非专一到某个领域中这样的说法吗？

Do you agree that a designer should have multidisciplinary ability instead of focusing on a specific field？

Richard： 

这个问题其实取决了个人的目标了，但是就我的经验来看，一个设计师应该具备跨领域的能力，尤其是在顾问公司工作。设计思维与流程是最重要的东西，除了必要时与专家合作外，这两者是可以在不同的领域之间转化的。现在绝大部分的产品都是可连接的设备，自然而然跨许多领域，所以在现代的工作中，要求一个设计师能够适应手头的项目，是很常见的。在设计过程中，设计师需要从各个角度来着手项目，进而避免之后可能产生的问题，确保每个层面上都能取得最佳的结果。

This question really comes down to the goal of the individual but from my experience a designer should have the ability to work across disciplines especially if working in a consultancy. The thought and design process are the most important aspects and this and can be transferred between different disciplines with the addition of specialist collaboration when required. The majority of products are now connected devices which naturally cross disciplines, so being able to adapt to the project at hand is a common requirement of a designer in the modern workplace. Throughout the design process designers need to approach the project from all angles to avoid problems further down the line and ensure the best outcome on every level.

参与设计的波德林椅子

纳金网：  

不同国家对设计的重视程度不一样，其营造的设计环境也不一样。您认为在英国，作为一个设计师，需要具备什么才能在竞争中脱颖而出？

Different countires emphasize design with different levels and the design environments vary as well. As a designer in UK, what kind of ability do you think one should have to stand out from the competition?

Richard： 

为了在竞争中脱颖而出，一个设计师需要能够将产品融入服务而非让产品作为一个单独的物体。现在许多产品都以数字界面为中心，目的是为了促进交互，而许多设计师可以制造实体物但是缺乏将这个实体物置于整体系统的能力。另外，对于设计一个实体产品，以及支持这个实体产品的服务，设计师还需要能够考虑从全局到细节之间的方方面面。

In order to stand out from the competition a designer needs to show the ability to think of a product as part of a service rather than just a stand-alone object. Many products are now centred on a digital interface with the product designed to facilitate the interaction and many designers are able to produce the physical product but lack the ability to think about the overall system in place. To stand out, a designer needs to show the ability to think about everything, from the bigger picture to details, for the design of the physical product and also for the service that supports it.

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