Hyunmi Kim，来自韩国首尔的设计师，拥有超过15年的经验。在许多创业型的公司待过之后，如今她是Cashslide移动服务公司的设计总监。她认为，人们总是随着时间而改变，设计师也应该跟随潮流趋势去创造美而不同的的东西。通过专访，Hyunmi和我们分享了更多关于设计的点滴。

Hyunmi Kim

Narkii: 

您拥有15年的设计经验，如果将这15年分阶段，您会如何分呢？可以具体说明一下吗？

You have 15 years of design experience. If you divide this long period of time into different phases, how would you do? Can you describe it in details?

Hyunmi: 

首先，我不是设计系毕业的，我大学学的是会计。每次我说起自己的专业人们都感到惊讶。

“融合”在韩国仍然很流行，从三年多前我进入设计行业到现在我没有后悔过，比起我上设计系的朋友，我有更多收获。

一开始的三年，我教设计，在学校教设计理论和电脑绘图（photoshop，illustration，flash等）。

之后，我在设计机构主要做一些网站、商业设计和推广的工作。25岁时，我得到晋升，领导设计团队，主要为大公司制定设计方案。

当我快30岁时，我拿到了创业公司的offer，加入了一个叫做“rocket internet”的德国国际公司，三年时间里都作为亚太地区的负责人，并推出了许多创新产品。一直到四年前，我加入了cashslide(NBT) 。

First of all, I didn't graduate from the Design department, but I graduated from the accounting department in the university. People get shocked every time I talk about my major.

"Fusion" is still so popular in Korea that I have not regretted it since more than 3 years after entering the design industry, I gained more benefits than my friends who came to design department.

For the frist 3 years I taught design. I taught design theory and computer graphics  (photoshop, illustration, flash, etc.) at school.

After that, I was mainly working on the website, commercial design and promotion in the design agency. When I was 25 years old, I was promoted to leader of the design team and mainly worked on making a design proposal for the big companies.

When I'm turning 30 years old, I got offered from start-up company and joined the german international company called "rocket internet (https://www.rocket-internet.com/)" as a head of design for Asia pacific region for 3 years and launched many start-up products. Then, I have joined cashslide(NBT) 4 years ago.

NBT CI 

Narkii: 

Cashslide用户涵盖了韩国五分之一的人口，针对这么大的客户群体，且包含不同年龄、背景、文化等的人群，做设计要考虑的最重要的是什么呢？

Cashslide’s users encompass 1/5th of domestic population. With such a large customer base including various ages, background, culture, etc, what is the most important thing to consider in design?  

Hyunmi: 

要做出“受欢迎的设计”，关键是要传递一种信心和稳定感。

如果你失去了平衡，别人可能会对你的作品感到不适。所以我对作品进行修改调整时，都会试着不过重也不过轻，去平衡，我尽可能这么去做，让用户能够慢慢适应。

In designing "popular", it's essential to provide a sense of confidence and stability.

If you are loosing a balance to one side, others might feel uncomfortable in your work. So I try to balance it to not become too heavy or light even when I make a change or modifications of my work, I implemented it as little as possible to make users will be able to adapt it slowly.

Narkii: 

作为设计师，您是如何洞察潮流趋势的呢？

As a designer, how do you gain insight into the trend?

Hyunmi: 

我最大的爱好之一就是阅读。阅读与设计和人文学科相关的书籍是洞察趋势的一个好方法。因为，你需要去思考如何理解和接受书中的真相和事实。同时，我也到许多城市去旅行，尤其是东京。一旦有机会我也去看展，参观美术馆。

还有就是，我时不时会浏览像Behance或designspiration 这样的设计网站，以及IF、红点设计的线上展览。

One of my favorite hobby is reading. It's one of the best way to discover the trend through reading many books that related to design and liberal arts. Because, you need to think about how to understand and accept the truth and facts from the books. Also, I traveled many cities, especially Tokyo, and visit the exhibitions and

when I have the chance.

Finally, I visit the design websites such as Behance(https://www.behance.net), designspiration http://designspiration.net/, IF design, online exhibition site of Reddot design time to time.

Cashslide BI

Narkii: 

您认为设计的好坏不仅仅取决于其是否合理，那么对于产品的理性和感性，二者是如何权衡的呢？

Since you believe that good design cannot be judged only by its rightness, how do you balance the rationality and sensibility in design?

Hyunmi: 

我认为产品包括两个因素。实际上，对设计和功能也同样如此。其实很难把功能与外观分开来。它们没有办法单独存在。这也就意味着功能在设计中绝非是“增值”部分，或被认作是单独的审美。

正因此，设计是产品的精髓，设计师不应该将它分开来思考。

I believe that product contains two main factors. In fact, it's applied in even design and functionality as well. The truth is, it's hard to think separately between the functionality and external appearance. They can't stand alone by itself. It means that a function is not defined as 'added value' in design, or it is not established as a separate aesthetic.

That's why design is the essence of the product, and I would suggest that the designers should not think about it separately.

Narkii: 

Cashslide Calendar的灵感来自韩国传统家具“梳妆台”，平时您做设计还会利用其它的传统元素吗？

Cashslide Calendar is inspired by the form of the Korean traditional furniture of "dressing mirror stands" motif. What other traditional elements do you usually employ in your design? 

Hyunmi: 

有许多韩国传统元素都能应用到设计中。其中，韩服（传统服饰），瓦屋顶，屋顶灯笼，韩文是最常用的元素。

我有许多项目中用到了传统元素，比如“Cheongsam Lantern （用来照亮道路）”和“Hairpin （女性用来固定头发的饰品）”，它们都入围了首尔城市品牌这个比赛，有在电视上播出。

Well, there are too many Korean traditional elements can be adopted in the design. Among them, Hanbok (traditional custom), Tile roof, Roofing lanterns, Hangul (Korean letter) is somehow the commonly used elements.

There were cases where I made my work using traditional elements "Cheongsam Lantern (used to bright the road)" and "Hairpin (women's ornaments that are inserted to fix the hair) awarded as a finalist of Seoul City Branding which was the contest held on TV.

Cashslide Calendar

传统元素应用

Narkii: 

您在许多创业公司待过，您觉得它们和成熟型的公司区别在哪呢？

You have ever worked in many start-up companies. What is the difference between start-up company and mature company in your opinion?

Hyunmi: 

创业公司通常是在快节奏环境下做决策，抓紧新事物，具有创新性，同时工作也充满挑战。这意味着你更有机会为你的工作负重要责任，如果愿意迎接挑战，那就可能获得巨大的成就。但是对于寻求稳定的人，就不适合了。

此外，设计领导的角色在创业公司中非常重要。不管是推动整个流程，进行设计管理，还是让CEO理解设计，创业环境中设计师的领导能力将带来完全不同的设计结果。

Start-up company is normally fast paced environment in terms of making a decision, shift to the new things, initiative and challenging work as well. This means that people have more chance to have in-death responsible for your work and achieve huge accomplishment if a person is willing take a challenge. But it's not suitable for a person who is seeking for the stability. 

In addition, the role of the design leadership in the start-up company is very important. Not just build up the process, design management, or CEO's understanding of design, the role and result of the design can be totally different depend on the capabilities of designer's leadership on start-up environment.

Narkii: 

近几年您连续获得了各种大奖，现在对于比赛是什么看法呢？

In recent years, you have won various awards. How do you think of competition?

Hyunmi:  

我没有想过什么特别的，但是希望能在不久后拿到IF或红点金奖。

我想尽快做出这样的作品。

I have never thought of anything special, but I would like to win a Gold Prize at IF or Reddot in the near future.

I want to make such a work soon.

 了解Hyunmi Kim更多，可至Behance

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