With more than 15 years of experience in design, how do you usually do to catch the design trend?
I always analyze my work done. Technologies do not stand still, so many design solutions can change over time. In order to get into the trend, II analyze what is on the market. It can not only be the sphere of industrial design, but also related industries: graphics, transport design, architecture. Well, if I manage to catch the trend.
At present you are in charge of developing the design collection of business gifts. Compared to designing other products, is there anything special to consider for business gifts?
The principles of design in the design are uniform, there are nuances that affect the creation of products for the B2B market, but they are not significant. For example, to provide in the projected subject a place for the customer's logo.
Many Chinese designers tend to combine Chinese elements with their design. As a Russian designer, have you ever use Russian elements? For example?
Everything depends on the specific task. Somewhere you can use "Russian motives", somewhere it will not be appropriate. I see this in reference to the origins, to ethnography. The manifestation of Russian motifs can take place in the schedule. For example, folk ornaments use in the objects or ornaments have been stylized. Also the use of various performance techniques in the materials.
Countries vary in culture, thinking pattern, etc. So does the design process. What kind of design process do you usually follow?
I follow various methods in product creation, from "analog" to "without analog" design method. "Analog design method" is based on the analysis and research of analogs. Used the experience of previous developments, world heritage design. The strengths and weaknesses of the objects under investigation are revealed, etc... Only after this preparatory work, the design process begins on the basis of the received data.
"Without the analog method" is based on the development, which does not include the study of analogs, the designer goes the whole way of designing without using the experience of previous developments. It's a difficult and thorny path, where the designer re-creates the "wheel." Nowadays, it's almost impossible, because there's too much information around us.
The approach to design depends on the task assigned to me.
Among your numerous works, what is your favorite one? Why?
The favorite of the work is usually the one I'm working on at the moment. This is a collection accessories of leather now.
Apart from product design, are there any other design areas that you are interested in?
In addition to industrial design, I am interested in novelties in graphic design, architecture and interior design. I love music and cinema.
What is your hobby? Do you get inspiration from it?
My inspiration is my family. My wife is my muse, the person from whom I get energy for creativity, is charged with positive emotions and inspiration. In my free time I go to the gym, I lead a healthy lifestyle.
What kind of environment for designers does design industry provide in Russia?
So far, in my country, the direction of industrial design is in the development stage. I hope that his development will be rapid. Many realize the importance of design in the creation of products and the competitive advantages that a good design can provide.