访谈设计师：Pranali Linge

Designer：Pranali Linge

Country：India

介绍：一位有抱负的现实主义设计师，她喜欢创造富有想象力的解决方案，以目标为导向，在压力下适应性强，并喜欢学习新的技能和技术。一路走来，她寻求着工业设计、包装和图形设计的自由职业项目。

Introduction: An ambitious realist designer who likes to create imaginative solutions, goal-oriented, adaptable under pressure, and enjoys learning new skills and technologies. Along the way, she looking for freelance projects in Industrial design, Packaging and Graphics design.

个人陈述：大家好！我是来自浦那的工业设计师Pranali Linge。我专注于开发一种设计，包括用户移情、适当的技术应用、快速原型设计、基本的人类直觉和其他设计过程中的基本要素。作为一名独立设计师，我也帮初创公司和企业建立他们自己的想法和理念。

Personal Statement: Hello! I am Pranali Linge, Industrial designer from Pune. I focus on developing a design comprising of user empathy, appropriate technology application, quick prototyping, basic human intuition and other basics of the design process. I work as an independent designer helping start-up's and companies to build on their idea's.

Contiinuum

A 24-hour depiction watch which consists of a colored glass tube and a light emitting sphere.

General Idea

WHO IS SHE?

她是何许人也？既是一名印度古典舞者，又以独立设计师自居；受过商业管理教育，又为多家企业担任工业设计顾问，她就是时常出入于各大设计展会与赛场的Pranali Linge，一名来自印度浦那的工业设计师。

舞台已备好，灯光已就位，今将上演四大“舞剧”，为你揭开舞者Pranali Linge的设计面纱。

No.1 个性之舞__简单、生气勃勃、新鲜

【Simple, Crisp and Fresh】

Narkii:

您在Behance上的资料显示您是一位现实主义设计师，请谈谈您对“现实主义设计师”的定义。

On Behance, your information shows that you are an ambitious realist designer. Please talk something about your definition about "realist designer".

Pranali Linge：

我坚信简约是最精致的形式。我相信任何形式的设计目标都是让生活更舒适、更轻松，为实现这一目标，我的产品必须简洁明了。这是我所有设计背后的驱动力，并通过我选择的主题以及视觉上简单的形式语言来启动我自己的项目，并让它易于制造。

I strongly believe that simplicity is the ultimate form of sophistication. I believe that the aim of design in any form is to make life comfortable and easier, and to achieve this my products have to be smart and simple. This has been my driving force behind all the designs I have worked upon, and translates through the kind of topics I pick to initiate my own projects, and through the visually simple form language and ease for manufacturing.

Linkage   2017年iF奖

A communication system that makes life easier for the senior citizens and their families.

Narkii:

您是一名受过训练的印度古典舞者，也曾学过商业管理，后来为什么会成为一名工业设计师呢？

You are a trained Indian classical dancer, and you had also learned business administration, why did you become an industrial designer later?

Pranali Linge：

我将舞蹈视为我追求的爱好。在我还是一名设计专业的学生时，就一直投入于商业环境中，这让我在短期内成为了设计顾问和企业家。

I had pursue dancing as my hobby. During my tenure as a design student I always driven to business environment. This has helped me in my short stint as a design consultant and entrepreneur.

Narkii:

作为一名独立设计师，您认为这样的身份对您的设计工作能带来哪些方面的益处？

What benefits do you think your identity as an independent designer can bring to your design work?

Pranali Linge：

我想用三个简单的词来描述：简单、生气勃勃、新鲜

I would like to describe this in three simple words simple, crisp and fresh.

Narkii:

您在平时的工作中，当面对重重压力时是如何去适应与调整的呢？

When you are faced with heavy stress in your daily work, how do you adapt and adjust it?

Pranali Linge：

设计领域非常主观。从设计学院中你就可以体验到这一点。你总是必须在客户要求和自我的设计创造力之间找到完美的融合点。因此，在初始阶段采纳客户观点非常重要。这在一定程度上会减少后期的修改流程。

Design field is very subjective. You experience this right from your design school. You always have to find the perfect amalgamation between client requirements and self design creativity. Therefore it's important to take on board the client views in initial stages. This reduces the rectification phase to some extent.

Optic-Portable tracing and light table

No.2 独创之舞__寥寥几点设计观

【Several Views About Design】

Narkii:

您介绍说您想要专注开发一种包括用户移情、适当的技术应用、快速原型技术等的设计，这是一种怎样的设计呢？能不能为我们详细介绍一下。

You introduce that you focus on developing a design comprising of user empathy, appropriate technology application, quick prototyping etc, What kind of design is this? Could you give us a detailed explanation?

Pranali Linge：

作为本科教育的工业设计学生，我们接受核心设计基础知识包括研究、理解、概念化、材料研究、原型设计、软件学习、验证概念和市场需求的教育。除此之外，我还接触到了核心工业设计基础知识以及它对设计的实施。这种详细的方法帮助我实现了对设计任何复杂事物的整体方法。

As an industrial student of design for my undergrad education, core design fundamentals comprising, research, comprehension, conceptualization, material study, prototyping, software learning, validating concepts, and market requirements were taught. Aside from all this, I was also exposed to core industrial design fundamentals and it's implementation to design. Such detailed approach helped me to achieve holistic approach for design any design complexity.

Lumière Aracno

A concept for a dynamic lamp inspired from a spider

Narkii:

怎样才能做出好的设计？请谈谈您的看法。

What's your opinion about how to make a good design?

Pranali Linge：

设计有三个层次：核心、行为和反思。它是融合这三方面的工具，而创造就是要赋有探索。工业设计师必须提出符合品牌意识形态的概念构思，巧妙地对工程进行详细说明，对材料和制造工艺作出建议，制作从视觉上能吸引人的演示文稿，擅长色彩、美学的运用及其对人的影响。因为它是一门横跨科学和艺术的专业——这并不奇怪！这有时可能会令人筋疲力尽，但也很有趣。

Design has three levels : visceral, behavioural and reflective. It is a tool to amalgamate all the three aspects and creativity is all about being exploratory. Industrial Designers have to come up with concept ideas that go with the brand's ideology, detail out the engineering smartly, suggest materials and manufacturing processes, make visually appealing presentations, be good at the colours, aesthetics and their impact on people. Since it is a profession that bridges science and art - this is no surprise! This may be exhausting at times, but is interesting none the less.

Narkii:

对于一个项目，您会如何着手去创造富有想象力的解决方案呢？

How do you create an imaginative solution for a new project?

Pranali Linge：

在客户做简报之后，我会花时间进行头脑风暴，查找行业中的并行产品，制作情绪板，映射出我可以发布产品的地方。这是我以所有相关方式扩展项目、寻找见解的阶段。然后，我会围绕客户的要求做一份自己的简报——如果你完全按照客户说的那样，那乐趣在哪里？接着在细化之前反复描绘出最好的想法。虽然这通常是我遵循的步骤，但设计过程是流动的，且必须适应不同的项目性质，有些是实验性和原型密集型，有些是研究密集型。我意识到只有经过大量的努力才能做出好的设计决策！

After client brief, I take my time to brainstorm, look up parallel products in the industry, make mood boards to map where I could take the product. This is the stage where I expand the project along all the relevant ways, look for insights. Then, I make my own brief above and around the client's – if you do exactly what the client says, where's the fun in that? Then iterate and doodle the best possible idea before detailing. Although these are generally the steps I follow, design process is fluid and has to adapt with different natures of projects. Some are experimentation and prototype intensive, others are research intensive. I've realized that good design decisions come only after quantitative efforts!

Spepper   2015年iF奖

A stapler and a punching machine put together

No.3 特异之舞__印度、中西方的设计

【Design in India, Asia and Western Countries】

Narkii:

您曾为位于印度、美国的公司、工作室做过设计顾问，在与客户的合作中，中西方对设计的的想法、理解与要求有哪些异同呢？

You once worked as a design consultant for companies and studios in India and the United States. In your eyes, during the cooperation with clients, what are the similarities and differences about the ideas, understandings and requirements of design between Asia and Western countries?

Pranali Linge：

正如我上面提到的，设计是非常主观的，世界各地的客户都可以体验到设计。一个设计项目的总体方法非常相似，从研究到构思到最终设计输出的阶段都是相似的。唯一的区别在于某些思路方法设计师必须是要考虑到该特定区域的环境、人体工程学等。

As I mentioned above, design is a very subjective and that can be experienced with all the clients irrespective of the continents. The overall approach to a design project is quite similar. The phases from research to ideation and final design output is similar. The only difference would be in approach while ideating as a designers has to consider environment, ergonomics etc of that particular area.

Narkii:

您认为印度设计行业如何？

What do you think of the Indian design industry?

Pranali Linge：

我意识到印度作为一个市场正处于社会经济快速变化的过程中。与之前相比，印度广大民众的需求变得更加明确和具体。年轻的目标受众带着渴望与急躁。我们必须能够在适当的地方与适当的时间满足我所选择的领域提出的所有要求。我国广阔的人口群体使我有权自由地设计出能够完美契合印度社会不同阶层的独特需求的产品。我在提供设计解决方案的项目上所做的工作已经尝到了成功的滋味，例如，我负责设计一个减少火车站搬运工头部压力的装置。

I realized that India as a market is in the process of rapid socioeconomic change. The needs and wants of the general Indian audience is much more defined and specific than what they were before. The younger target audience is eager, and impatient. We have to be equipped to be in the right place at the right time to facilitate all the demands put forth to my field of choice. The expansive demographic segments in my country give me the liberty to dream designing products that would be a perfect fit to unique needs for the different stratas of the Indian society. My work on such projects providing design solutions has already tasted success for instance, I am responsible for designing a contraption that reduces the stress on the head of porters at the railway station.

Irrigation controller unit

No.4 圆梦之舞__我的方法，我的梦想

【My Approach, My Dream】

Narkii:

您一般会通过哪些渠道去学习新的技能和技术？

What channels do you usually use to learn new skills and techniques?

Pranali Linge：

我总是在不同的在线门户网站上跟随来自世界各地的设计师并探索他们的工作，这有助于我获得自己的设计知识和技能。这种认知能帮助我理解确切的要求以刷新或学习新技能。像youtube，Adobe软件教程、在线速成课程等平台非常适合学习新技能。

I always follow designers from all around the world on different online portals and explore their work. This helps me to access my own design knowledge and skills. Such acknowledgement helps me to understand the exact requirement to brush or learn new skills. Platforms like youtube, Adobe software tutorials, Online crash courses etc are perfect to lear new skills.

Narkii:

您寻求工业设计、包装和图形设计的自由职业项目，对于这三种不同类型的设计，遇到问题时您会如何解决呢？

You are looking for freelance projects in Industrial design, Packaging and Graphics design. For these three different kinds of design, how do you solve the problems you encounter?

Pranali Linge：

作为一名设计师，我喜欢采用整体方法来解决设计问题。

As a designer I like to have holistic approach towards design solving.

KimonoPhones   

2014年东京设计周Toshiyuki Inoko Award for Kimono Exhibition

Narkii:

谈谈您参加东京设计周的感受。

Please talk about your feelings about attending the Tokyo Design Week.

Pranali Linge：

我的设计"KimonoPhones"在2014年东京设计周期间举办的“Kimono：Dare to Dream”比赛中获得了"Toshiyuki Inoko Award"。但很遗憾我没能去参加东京设计周。

My design won the "Toshiyuki Inoko Award" for the project "KimonoPhones" for the competition "Kimono: Dare to Dream" held as a part of Tokyo Designer Week 2014. Unfortunately I was not able to attend the Tokyo design week.

Narkii:

您的梦想是什么？

What's your dream? 

Pranali Linge：

我的梦想是结合我所获得的数字界面的深入知识制作出有意义的作品，并希望设计交互式空间和可穿戴设备。

My dream is to produce meaningful work that combines the acquired in-depth knowledge of digital interface and would like to design for interactive spaces and wearables. 

本文为艺家人原创，如需转载请注明出处