Introduction: An ambitious realist designer who likes to create imaginative solutions, goal-oriented, adaptable under pressure, and enjoys learning new skills and technologies. Along the way, she looking for freelance projects in Industrial design, Packaging and Graphics design.
Personal Statement: Hello! I am Pranali Linge, Industrial designer from Pune. I focus on developing a design comprising of user empathy, appropriate technology application, quick prototyping, basic human intuition and other basics of the design process. I work as an independent designer helping start-up's and companies to build on their idea's.
A 24-hour depiction watch which consists of a colored glass tube and a light emitting sphere.
WHO IS SHE?
【Simple, Crisp and Fresh】
On Behance, your information shows that you are an ambitious realist designer. Please talk something about your definition about "realist designer".
I strongly believe that simplicity is the ultimate form of sophistication. I believe that the aim of design in any form is to make life comfortable and easier, and to achieve this my products have to be smart and simple. This has been my driving force behind all the designs I have worked upon, and translates through the kind of topics I pick to initiate my own projects, and through the visually simple form language and ease for manufacturing.
A communication system that makes life easier for the senior citizens and their families.
You are a trained Indian classical dancer, and you had also learned business administration, why did you become an industrial designer later?
I had pursue dancing as my hobby. During my tenure as a design student I always driven to business environment. This has helped me in my short stint as a design consultant and entrepreneur.
What benefits do you think your identity as an independent designer can bring to your design work?
I would like to describe this in three simple words simple, crisp and fresh.
When you are faced with heavy stress in your daily work, how do you adapt and adjust it?
Design field is very subjective. You experience this right from your design school. You always have to find the perfect amalgamation between client requirements and self design creativity. Therefore it's important to take on board the client views in initial stages. This reduces the rectification phase to some extent.
Optic-Portable tracing and light table
【Several Views About Design】
You introduce that you focus on developing a design comprising of user empathy, appropriate technology application, quick prototyping etc, What kind of design is this? Could you give us a detailed explanation?
As an industrial student of design for my undergrad education, core design fundamentals comprising, research, comprehension, conceptualization, material study, prototyping, software learning, validating concepts, and market requirements were taught. Aside from all this, I was also exposed to core industrial design fundamentals and it's implementation to design. Such detailed approach helped me to achieve holistic approach for design any design complexity.
A concept for a dynamic lamp inspired from a spider
What's your opinion about how to make a good design?
Design has three levels : visceral, behavioural and reflective. It is a tool to amalgamate all the three aspects and creativity is all about being exploratory. Industrial Designers have to come up with concept ideas that go with the brand's ideology, detail out the engineering smartly, suggest materials and manufacturing processes, make visually appealing presentations, be good at the colours, aesthetics and their impact on people. Since it is a profession that bridges science and art - this is no surprise! This may be exhausting at times, but is interesting none the less.
How do you create an imaginative solution for a new project?
After client brief, I take my time to brainstorm, look up parallel products in the industry, make mood boards to map where I could take the product. This is the stage where I expand the project along all the relevant ways, look for insights. Then, I make my own brief above and around the client's – if you do exactly what the client says, where's the fun in that? Then iterate and doodle the best possible idea before detailing. Although these are generally the steps I follow, design process is fluid and has to adapt with different natures of projects. Some are experimentation and prototype intensive, others are research intensive. I've realized that good design decisions come only after quantitative efforts!
A stapler and a punching machine put together
【Design in India, Asia and Western Countries】
You once worked as a design consultant for companies and studios in India and the United States. In your eyes, during the cooperation with clients, what are the similarities and differences about the ideas, understandings and requirements of design between Asia and Western countries?
As I mentioned above, design is a very subjective and that can be experienced with all the clients irrespective of the continents. The overall approach to a design project is quite similar. The phases from research to ideation and final design output is similar. The only difference would be in approach while ideating as a designers has to consider environment, ergonomics etc of that particular area.
What do you think of the Indian design industry?
I realized that India as a market is in the process of rapid socioeconomic change. The needs and wants of the general Indian audience is much more defined and specific than what they were before. The younger target audience is eager, and impatient. We have to be equipped to be in the right place at the right time to facilitate all the demands put forth to my field of choice. The expansive demographic segments in my country give me the liberty to dream designing products that would be a perfect fit to unique needs for the different stratas of the Indian society. My work on such projects providing design solutions has already tasted success for instance, I am responsible for designing a contraption that reduces the stress on the head of porters at the railway station.
Irrigation controller unit
【My Approach, My Dream】
What channels do you usually use to learn new skills and techniques?
I always follow designers from all around the world on different online portals and explore their work. This helps me to access my own design knowledge and skills. Such acknowledgement helps me to understand the exact requirement to brush or learn new skills. Platforms like youtube, Adobe software tutorials, Online crash courses etc are perfect to lear new skills.
You are looking for freelance projects in Industrial design, Packaging and Graphics design. For these three different kinds of design, how do you solve the problems you encounter?
As a designer I like to have holistic approach towards design solving.
2014年东京设计周Toshiyuki Inoko Award for Kimono Exhibition
Please talk about your feelings about attending the Tokyo Design Week.
我的设计"KimonoPhones"在2014年东京设计周期间举办的“Kimono：Dare to Dream”比赛中获得了"Toshiyuki Inoko Award"。但很遗憾我没能去参加东京设计周。
My design won the "Toshiyuki Inoko Award" for the project "KimonoPhones" for the competition "Kimono: Dare to Dream" held as a part of Tokyo Designer Week 2014. Unfortunately I was not able to attend the Tokyo design week.
What's your dream?
My dream is to produce meaningful work that combines the acquired in-depth knowledge of digital interface and would like to design for interactive spaces and wearables.